About Me
I’ve worked in copywriting and content strategy for over four years, supporting brands in lifestyle, wellness, e-commerce, and beyond. My experience spans both agency and in-house teams, where I’ve led SEO content strategy, product copy development, and multi-channel brand messaging.
Past roles include a creative lead position at Continuum, where I helped relaunch their website, and a copywriting role at MAB Digital Marketing, where I supported a range of clients with SEO, blog content, and digital strategy. I also have a strong freelance background, partnering with brands like The Happy Planner, United Defense Tactical, and Hydration Room on everything from landing pages to storytelling campaigns.
Tools of the trade: SEMrush, Google Analytics, A/B testing, UX wireframes, and generative AI
View a full breakdown of my experience below:
Skills & Expertise
Website Copy
Clear, conversion-focused pages that reflect brand identity and guide users naturally through the site.
Blog & E-mail Strategy
Editorial and lifecycle content designed to build trust, nurture leads, and support retention.
Product Story Telling
Benefit-focused descriptions that highlight purpose, differentiate from competitors, and encourage action.
SEO & UX Optimization
Search-friendly content that ranks and reads well, designed with structure and flow in mind.
AI Integration
Leveraging AI tools to streamline content creation while preserving brand voice. I train models to support efficiency without sacrificing authenticity.
Brand Voice Development
Building and refining tone to reflect values, personality, and purpose across all touchpoints.
Marketing Consulting
Advising on SEO, brand voice, and content strategy to support stronger messaging across channels.
Long Form Copy
In-depth brand pieces that balance thought leadership, storytelling, and SEO — all without losing the reader.
Performance Tracking
Using data and testing insights to refine copy, improve engagement, and guide creative decisions.
Brand Experience
